Microsoft Dev Center–Action needed for Age ratings

If you have apps in Microsoft Windows Store (Windows Phone or Windows Store app) you need to act in order that your app still be available in Microsoft Windows Store Apps.

Namely, Microsoft change Age rating policy for published apps that are not yet rated with new Dev Center Age rating questionnaire. But, just to be sure that you don’t miss this info, Microsoft already sent you email about this. So, if you don’t update new Age rating in Dev Center until September 30, 2016 your app will be unpublished.

What you need to do will cost you only few minutes of your time to finish everything what is needed. First, go to Dev Center, choose your published app, press Update button:


and you’ll see that Age ratings is incomplete:


Press Age ratings link and you’ll get start of the questionnaire:


So, if you didn’t rate your app till now choose first option and then pick up type of your app:


When you choose type of the app then you need to say Yes or No for few questions such as:

  • Does the app contain violent material?
  • Does the app contain sexual material or nudity?
  • Does the app contain any potentially offensive language?
  • Does the app share user-provided personal information with third parties?

These questions are really self-explanatory. After finishing this process you’ll find something like this for Age ratings:


At the end, Submit your app and you are done.

If you find out that you made mistake answering this questionnaire or you have change in your app you can always do the same process in order to change Age ratings for your app.

After some time, you’ll get email about IARC Rating Certificate providing a link to permanent record of this certificate.

NOTE: Downside of this action is that we will probably loose some apps from the store.

So, developers, please do this necessary update!

About Spaso Lazarevic

Spaso Lazarevic is Software Engineer working with Microsoft technologies. Microsoft MVP for Visual C# 2012 - 2016.
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